Another obvious trend at the expo is that of social. Pretty much the fact that we are only at the verge of understanding what this can and will do for us.
Once we get to grips with the always connected approach to this we can start to harvest the social circles that we are part of. People have long been talking about how you can make use of your social graph for providing suggestions on what apps to download or what books to buy.
We see social platforms such as Facebook becoming gaming platforms for people that not associate themselves as gamers. The trend here is that we are seeing more and more games where you play with your friends directly. We are also seeing the whole entertainment and gaming business going from selling a game to selling a service.
Now, Charlene Li (co-author Groundswell) mentioned something that I think is far more interesting. When we can tap into social data sets at any time from any given application we can also start to use the information to apply another layer of intelligence. One suggestion was to enable the ability to sort your inbox according to the influence that the sender has.
Think about that for a second.
I think that is a fundamental shift in how we will approach things going forwards.
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